Answer to Question #324997 in Economics of Enterprise for Gert

Question

In order for MXit to be successful, Herman Heunis needed to have the ability to consider the business as a whole and to understand how it fits within its marketplace. Which skill is referred to here?

Select one:

a. Strategy skills

b. Planning skills

c. Marketing skills

d. Project management skills

Answer 1

Marketing skills mean being able to identify customers' problems, sometimes before they do, and find a way of addressing those needs and problems through the products and services that you provide.

So, the correct answer is c.