Answer to Question #257079 in Economics for Neha

Question

 The target audience for a burger brand is youth who are heavy users of smartphone for watching videos, shopping, gaming, and social media. One of their top three activities was search. How can the burger brand use ‘search’ for selling chicken burger as young people did not search for keywords ‘chicken burger’ but they searched the internet for issues they were facing every day in their life such as getting good scores in exam or

finding the right partner or getting a good job. The youth were looking for answers to their collective problems, desires, and dreams which were manifested through queries in search engines. 

Answer 1

Such tags as "eat a chicken burger - get high scores on exam" or "eating of healthy chicken burgers - a good start to find a new job" and so on. So, students will find the brand advertising through the usual search.