Answer to Question #317826 in English for Dina

Question

You are a public relations practitioner for local non-profit organisation which aims to work with communities in fighting social issues associated with crime. A recent study by your organisation has pointed out that your organisation is not doing enough to involve local communities in many of the initiatives which have been carried out in the past. To remedy the situation, you have bee tasked with coming up with a strategy of how best to involve communities in your organisational initiatives. With reference to information in Lesson three, answer the following question: Identify and explain the best public relations theory that you can use in the above scenario as a way of identifying publics in the community who are ready to engage in your non-profit organisation’s initiatives.     (15)  

Answer 1

Large groups of individuals can be categorized into four publics based on their recognition and involvement with an organization or problem, according to the situational theory of publics. It explains why some publics are more active than others in their hunt for information on a given issue.