1. Napco is the dominant price leader in a particular industry. The current market demand is QM=20-2P, the combined supply of the other firm is Qs=2P and the cost function of Napco is TC=20+0.25Q2Napco.
Calculate the following:
A) The marginal revenue equation of Napco;
B) Price set by Napco;
C) The Output of Napco;
D) The combined output of the other firm;
E) The total market output.
Solution:
A.). The marginal revenue equation of Napco will be derived from the market demand function:
First derive the residual demand function for Napco:
QM = 20 – 2P
Residual demand (Qd) = QM – Qs = (20 – 2P) – (2P) = 20 – 4P
Residual demand (Qd) = 20 – 4P
Derive the inverse demand function:
Qd = 20 – 4P
"P = 5 - \\frac{Q}{4}"
TR = P "\\times" Q
TR = "(5 - \\frac{Q}{4} )\\times Q = 5Q - \\frac{Q^{2} }{4}"
"TR = 5Q - \\frac{Q^{2} }{4}"
"MR = \\frac{\\partial TR} {\\partial Q} = 5 - \\frac{Q} {2}"
MR = "5 - \\frac{Q} {2}"
The marginal revenue equation of Napco = "5 - \\frac{Q} {2}"
B.). The price set by Napco:
The price is determined where: MR = MC
"P = 5 - \\frac{Q}{4}"
Q = 5
"P = 5 - \\frac{5}{4} = 5 - 1.25 = 3.75"
The price set by Napco = 3.75
C.). The output of Napco:
The output is determined where: MR = MC
MR = "5 - \\frac{Q} {2}"
TC = 20 + 0.25Q2
"MC = \\frac{\\partial TC} {\\partial Q} = 0.5Q"
MR = MC
"5 - \\frac{Q} {2} = 0.5Q"
Q = 5
The output of Napco = 5
D.) The combined output of the other firm:
Qs = 2P = 2(3.75) = 7.5 = 8
The combined output of the other firm = 8
E.). The total market output = Output of the dominant firm + the combined output of the other firm
The total market output = Qd + Qs = 5 + 8 = 13
The total market output = 13
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