Uber has a monopoly on ride-sharing services. In one town, the demand curve on weekdays is given by the following equation: P = 50 - Q. However, during weekend nights, or peak hours, the demand for rides increases dramatically and the new demand curve is P = 100 - Q. Assume that marginal cost is zero.
a. Determine the profit-maximizing price during weekdays and during peak hours. [4]
b. Determine the profit-maximizing price during weekdays and during peak hours if MC = 10 instead of zero. [4]
c. Draw a graph showing the demand, marginal revenue, and marginal cost curves during peak hours from part (b), indicating the profit-maximizing price and quantity. Determine Uber’s profit and the deadweight loss during peak hours, and show them on the graph. [8]
Solution
Profit-maximization problem during weekdays is:
ma(50−q)q−cq
First order condition:
50−2q−c=0
"q=\\frac{50\u2212c}{2}"
Profit-maximizing price is:
"p=50\u2212\\frac{50-c}{2} \n\u200b"
"=\\frac{100-50+c}{2}"
"=\\frac{50+c}{2}"
Profit-maximization problem during surge hours is:
max(100−q)q−cq
First order condition:
100−2q−c=0
"q=\\frac{100\u2212c}{2}"
Profit-maximizing price is:
"p=100\u2212\\frac{100-c}{2}"
"=\\frac{200-100+c}{2}"
"=\\frac{100+c}{2}"
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