Use well labeled diagrams to discuss the relationship between the price elasticity of demand and total
revenue.
Relationship between the Price Elasticity of Demand and Total Revenue.
Demand for commodity is price elastic if total revenue increases (falls) as price increases (falls) (DellaVigna & Gentzkow, 2019). If Total Revenue (TR) remains constant whether P falls or rises, demand is said to be unitary elastic. this relationship is shown on the diagrams below
Fig 1: Relationship between the Price Elasticity of Demand and Total Revenue.
(Source: DellaVigna & Gentzkow, 2019)
Reference
DellaVigna, S., & Gentzkow, M. (2019). Uniform pricing in us retail chains. The Quarterly Journal of Economics, 134(4), 2011-2084.
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