Answer to Question #319816 in Economics for Bea

Question

SABMiller is making a conscious effort to appeal to more health conscious drinkers. Their approach to marketing therefore places emphasis on what the consumer needs. This refers to the principle of ________________ of the marketing concept.

Select one:

a.

profitability

b.

consumer orientation

c.

social responsibility

d.

organisational integration

Answer 1

b.

consumer orientation