Management Answers

Lisa, a commerce graduate, has been working in the field of Finance for the last 3 years. She now decides to do her post-graduation in management from a reputed college. As a part of her documents, Lisa requires a recommendation letter from her former professor. Imagining yourself to be Lisa, write a letter to your former professor requesting him to write a recommendation letter for you. Take care to refresh the professor’s memory because you had passed out three years ago. Creatively assume any other details that you need for writing the request letter.?

Q1. Interpersonal relationships between superiors and subordinates in an organization involve different kinds of power equations. In your opinion, arrange the 5 sources of power in the order of importance that are based on superior-subordinate relationships in an organization. Justify your preference. (

The city of Mysuru is one of the cleanest cities of India and is in close driving distance

from Bengaluru, the IT hub. You have been invited as an external IT consultant by

Government of India with a mandate to convert Mysuru into a “Smart City”

a. Which “Smart” city in the world will you choose as a benchmark to emulate some of the

best practices of that city into Mysuru? Provide atleast 3 reasons with brief descriptions

behind your choice of choosing that particular city as a benchmark? (5 Marks)

b. Suggest & describe atleast 2 innovative technology enabled services that you will

introduce into Mysuru so that it can be called as a “Smart city”?

Q2. Prepare cost sheet from the following:​​​​​​

Raw Material Consumed

Rs.1,50,000

Direct Wages

Rs.60,000

Factory over heads

10% of prime cost

Opening stock of work in progress

Rs.15,000

Closing stock of work in progress

Rs.20,000

Administrative overheads

5% of factory cost

Opening stock of Finished goods

Rs.12,000

Closing stock of Finished goods

Rs.14,000

Selling and distribution overheads

2% of Cost of Production

Selling price

15 per unit

No.of units sold

20000 units

Italiano is a popular restaurant in the Vile Parle area of Mumbai. The lockdown and subsequent Covid restrictions force the restaurant to shut shop. The owner Mr Ranjeet Sharma is also the main chef of the restaurant decided to start operations from home and

use the apps of Zomato and Swiggy to run the place as a cloud kitchen. The business not only survived but became a profitable venture. The recent lifting of restrictions as put Mr Sharma in a quandary, should he now re- rent restaurant space at a very expensive rental value or should he continue to run it as a cloud kitchen. He has approached you, a marketing consultant for advice on devising a plan of action. What would you advise? Create a plan of action for the business. Create a communication plan. Create a consumer outreach plan. 

Select any one popular TV advertisement for any product/service that you find ethically

wrong/inappropriate/ offensive. Using any one ethical decision making model (three

models covered in class during session1, chapter 2, or any other model) analyse and

explain the ethical issues involved and why they are wrong /inappropriate /offensive,

from the perspective of any three relevant stakeholders eg consumers, company/brand,

section of society involved or targeted eg women, children etc.

Justify the rationale of having two different individuals for the positions of the

chairman and chief executive officer in a company. 

Celebrities, particularly movie stars, TV personalities, popular entertainers, and sports icons, are a symbolic reference group because they are liked, admired, and often have a high degree of perceived credibility. Therefore, many marketers use them to promote For their products and services. Please state what parameters would a marketer consider for determining which celebrity should be used for a particular brand. Analyse the role of celebrity star Amitabh Bachchan in influencing consumer behaviour as a brand ambassador for Gujarat Tourism (10 Marks

Classify the following purchase decisions in terms of the above i. Buying a gift for your parent’s 25th wedding anniversary ii. Laptop iii. Groceries for daily use at home iv. Ordering-in food at home on a Sunday evening through Swiggy / Zomato

. Analyze any 3 typical values that Indian children are exposed to from their childhood which are part of our culture and how they impact their purchase choices when they grow