Q1. Mr. Menon is 38 yrs old who is a businessman. He wishes to create pool of savings for his 5yrs old daughter as a financial cover in case of any mishappening. Given the current Covid 19 situation, his business has not been doing well and he is not sure about where to invest his money. Keeping his current financial situation into mind:
a) Explain which insurance policy would you suggest him for his 5year old daughter and why?
b) What are the other lucrative investment options you would suggest him for a better return? Discuss.
how Corporate parenting or parenting strategy is more beneficial when compared against portfolio based corporate strategy ?
True or False
You have been appointed as IT Head of a soon to be opened Retail chain store by the name of “India Retail Store” which will have branches all over India. India Retail store is a Private Limited company. Highlight atleast 5 security threats that a bank may face in today’s times and suggest 5 innovative IT security mechanisms to ensure that such threats do not harm your Retail store chain & that your systems remain as secure as ever
To get permits and licenses renewed on time, Company Y availed the services of fixers to do transactions in some government offices for the speedy renewal of permits and licenses. Extra money is paid then. Discuss what business ethics issues present on this situation. What can be done?
FILL IN THE BLANKS. Answer the following questions or complete the statements by writing the appropriate words(s) in the answer blank.
10. a business pays to be associated with another firm, event or cause.
11. The will evolve over time.
12. focus on efficiency of internal operations.
13. especially relevant to service industries.
14. focus on satisfying customer needs and wants while enhancing Individual and societal well-being.
15. one that buys merchandise from manufacturers and sells it to retailers.
FILL IN THE BLANKS. Answer the following questions or complete the statements by writing the appropriate words(s) in the answer blanks. Erasures will be marked wrong.
1. refers to the functions and features of a good or service.
2. businesses that dominate the market can often dictate the price charged for a product. Other businesses follow this lead.
3. is a strategy to make the consumer aware of the existence of a product or service.
4. is often the case where there are many small firms competing against each other.
5. sales stabilize, less expenditure on promotion needed, revenue & profit should be high.
6. high costs but no sales.
7.The looks at the sales of a product over time.
8. is the means by which products and services get from producer to consumer and where they can be accessed by the consumer.
9. uses promotional media which the firm can control e.g., direct mail, sales promotions and sponsorship.
MODIFIED TRUE OR FALSE. Write BTS if the statement is true and EXO if the statement is false. Write your answer on the space provided before each number.
1. 4Ps: Product, Price, Place, Promotion
2. The promotion of a product will depend on the cost to make it.
3. Psychological, Cost-plus, Market, Loss leader
4. Pricing strategy: International, Comparative, Cost plus
5. Quality, Packaging, Branding, Accessories
6. Advertising, Strategies, User trials, Direct mailing
7. Grab Attention, Stimulate Interest, Create Desire, Promote Action
8. The aims of promotion are to: Sales promotion, Encourage sales, Create or change a brand image, Maintain market share.
9. The chosen promotional mix will depend on: Cost, Target market, Product,Competitors.
10. Products should be conveniently available for customers to buy 'Places' include: Stores, Mail order, Tele sales, Internet
1. How will what you have learnt in these first five topics (i.e. Overview, Self-knowledge, Emotional Awareness, Emotional Control and Communication Skills) of this module help your chances to become employed? If you are currently employed, how will what you have learnt in these first five topics further your career progress?
Q.1.2 Examine markets and local environment factors as a criteria for selecting a warehouse location and argue the problems local retailers could face as a result of Wal-Mart’s move into South Africa.