Management Answers

You are the marketing director of Football Federation of India. Soccer as a sport although very interesting is not a popular audience sport in India. How would you generate consumer interest in Football? Create a marketing plan for making Football as a consumer sport using the marketing mix principles. (10 Marks)

Italiano is a popular restaurant in the Vile Parle area of Mumbai. The lockdown and subsequent Covid restrictions force the restaurant to shut shop. The owner Mr Ranjeet Sharma is also the main chef of the restaurant decided to start operations from home and use the apps of Zomato and Swiggy to run the place as a cloud kitchen. The business not only survived but became a profitable venture. The recent lifting of restrictions as put Mr Sharma in a quandary, should he now re- rent restaurant space at a very expensive rental value or should he continue to run it as a cloud kitchen. He has approached you, a marketing consultant for advice on devising a plan of action. What would you advise? Create a plan of action for the business. Create a communication plan. Create a consumer outreach plan. (10 Marks)

How an organization can create a competitive advantage in warehouse management?

Consider you are working as an assistant consultant for one of the E-commerce company. The company owns a traditional warehouse for better efficiency, but over some time because of competition performance of the company is decreasing. As a consultant advises the organization to redesign the warehouse that ultimately improves efficiency. 

EarthMovers Ltd are into providing heavy vehicle services. They have various heavy vehicles like tractors, cranes, bull dozers, mixer trucks, etc. They have been growing increasingly and have employed a total staff of 1200. They have divided their business in a Divisional structure. Based on this information, answer the following questions. a. Discuss the features of divisional structure of organization and infer the divisions that EarthMovers may have employed. (5 Marks) b. Elaborate on the factors that influence organizational structures. (5 Marks)

Considering that cyberspace security is becoming a growing concern for any e-business, enlist some of the major security threats (at least 5) faced by e-businesses across India and give examples of few of the software (at least 5) that could be used to secure its environment.

Compare and contrast the major challenges that trade unions are facing in Japan, Germany, and Sweden. Discuss the major similarities and differences

Discuss the main ‘changes’ that are taking place in the worker’s representational models and processes in Japan, Germany, and Sweden. Discuss some similarities and some differences. Give examples to support your answer

The __________ of IBM consists primarily of receipts resulting from the sale of its productsand/or services.

Which “Smart” city in the world will you choose as a benchmark to emulate some of the best practices of that city into Mysuru? Provide atleast 3 reasons with brief descriptions behind your choice of choosing that particular city as a benchmark?