Describe how The Sneaker Shack uses a multi-channel distribution system (2 marks) and why this is a good system to use (2 marks). (4) 2.4 Identify whether The Sneaker Shack uses intensive, selective or exclusive distribution for their services (1 mark). Provide a motivation for your decision by providing examples relating to The Sneaker Shack. (1 mark).
Customers drop off their shoes at one of The Sneaker Shack's locations, choose a cleaning option, and pick up their sneakers within 48 hours. They also have a "pick-up and delivery" option, where you can arrange online for your shoes to be collected, cleaned, and returned to your home or workplace in 48 hours. The deep cleaning service, which is the most popular of the three, is used to eliminate bacteria and stains at a low cost.
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