Answer to Question #262285 in Marketing for Safina jillo

Question

Porter’s model is essentially a structural means of testing the competitive environment of an organization to provide a clear understanding of the forces at work. Porter argues that competition in an industry is rooted in its underlying economics, and competitive forces exist that go well beyond the established combatants in particular industry. The task of the strategist is to determine which of these forces are of the greatest importance to the organization. Using a well-labeled diagram, describe how the model helps with the structural analysis of the environment. (15marks)

Answer 1

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