Answer to Question #264498 in Marketing for Akhona Klanisi

Question

An organisation’s strategic intent provides a sense of organisational purpose, something that is critical to achieving high levels of employee motivation. However, employees are not the only stakeholder that needs to be considered when formulating an organisation’s vision, mission and long-term objectives.

 

Discuss this statement on the importance of stakeholders when setting organisational strategic intent giving company-specific examples to illustrate your answer.     

Answer 1

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