Answer to Question #268166 in Marketing for keda

Question

Noodle’s twelve- product line was developed by a group of dermatologists focusing on prevention and maintenance rather than repair. Although the products are serious skin care, their names all tie into the lingo used by the Generation Me market. Clean Me face wash, Scrub Me Gently facial scrub, Make Me Soft facial moisturizer, Help Me acne cream, Renew Me face peel, Make Me Moist body lotion, Rub Me message oil, Wash Me Everywhere body wash, Scrub Me Harder body scrub, Heal and Protect Me face and body cream for calming and reducing redness, and newest product, Shield Me sunscreen get with SPF 15. Noodle intends to focus exclusively on skin care- and not branch out into cosmetics – in order to avoid losing the message of serious skin care. So, with only eleven products when the line was launched (Shield Me was added in Spring 2002), how did Noodle ring up so many sales in such a short period of time?

 outline a SWOT analysis for Noodle 

Answer 1

Noodle rung up so many sales in a short time due to its specialization in a quick and affordable brand.

Its weakness may arise from the failure to creat a brand awareness, which may reduce the demand for the product.

Opportunity may arise through convincing customers to come back by giving discounts on big sales.

The low switching cost is likely to be a threat since any rival can emerge and produce similar brand at a lower price.