Answer to Question #271420 in Marketing for Ams

Question

3. Given the growth potential of the industry, changing consumer preferences towards healthy products
a. Discuss the traditional / modern day advertising strategies should Nestle Maggi use as a brand be following to remain a market leader (5 Marks)
b. Discuss how the use of the traditional or modern-day advertising strategies can help build the motivational factors of buying different variants of Maggi be persuaded by the tweens lifestyle

Answer 1

a)     Maggie may utilize a free film campaign to demonstrate the pleasure, love, and camaraderie that individuals have when they eat Maggi. They can make hash tags like; we will miss, the all-time favorite is back popular by using social media platforms such as Facebook, instagram, and twitter. They also start a blog where customers can talk about how much they Miss Maggi and what it means to them.

Maggie’s market share may be increased by making the product available on ecommerce sites such as AMAZON and snap deal. Printing alternative ways to create recipes on the backside of the goods or including the greatest customer tales in their product can set it apart from competition. Maggi might market their Atta, oat variants of their product to capture healthy food sectors, as the age of health consciousness and diet among the youth is rising.

b) Because adolescents spend so much time on social media these days, promoting the product and sharing Maggi nostalgic stories might appeal to them.

People of that age group are eager to explore new flavors; therefore publishing recipes for several Maggi types will pique the interest.

Creating a campaign such as selfie with Maggi or Maggi with families might pique the interest of children.

In India, young people aged 18 to 25 are increasingly concerned about their health. Other variants, such as Atta noodles, oats, and Indian-flavored spices, might be promoted to increase sales in nation