Answer to Question #272294 in Marketing for Aileen Lucero

Question

1. Come up with what you think can be a good brand and slogan for a new energy drink. This drink is colored blue, has a lightning motif, and promises to boost energy and and sharpen one's eyesight.

BRAND: ___________________________________________________________

SLOGAN: __________________________________________________________

2. How did you come up with your brand and slogan above? Retrace your steps and write down exactly how your thinking process led to your selected brand and slogan above.

Answer 1

1.

BRAND: Xtra Energy

SLOGAN: serves you with all the energy you

2.

The brand Xtra energy was developed to form the purpose of the drink; we intend to produce energy drink that provides extra energy for our customers; the slogan “serves you with all the energy you” expresses what the customers should expect to form our brand. That is, to get extra energy, they need to boost body energy and eyesight.