Market Segmentation:
Find three companies that follow on these variables and sub-variables.
Geographic:
Nations,
regions,
states,
counties,
cities,
neighborhoods,
population density (urban, suburban, rural),
climate
Demographic
Age,
life-cycle stage,
gender,
income,
occupation,
education,
religion,
ethnicity,
generation
Psychographic
Social class,
lifestyle,
personality
Behavioral
Occasions,
benefits,
user status,
usage rate,
loyalty status
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