Answer to Question #280360 in Marketing for Sumaya

Question

Physical retailers were pushed out by e-commerce players include amazon l, aliexpress, and lazada, which all reported significant increases in platform and user growth in 2021.

(a) discuss the target customer and the value proposition of any three selected e-commerce players

(b) explain what is competitive frams of reference for the selected three e-commerce players in question (a) justify the frame

(c) justify either e-commerce players in question (a) refer as points of difference or points of parity

Answer 1

a.      As of 2021, Amazon's target demographic is middle and upper-class consumers (equally split between men and women) using home computers or smart devices who are 18-44 years old. Furthermore, 60 percent of Amazon's target market is made up of Americans who prefer to purchase online for convenience, speed, and low pricing. Low prices, fast delivery (typically same day, with free 2-hour delivery choices), and a large selection ("Earth's largest assortment") are three of Amazon's three consumer value propositions, according to Jeff Bezos. As we all know, Amazon has long moved beyond books and media. But you'd be forgiven if you didn't realize how far Amazon has progressed. Amazon almost definitely has anything you're looking for, from diapers to car tyres to jewelry and everything in between.

b.     Amazon's major difference would be providing greater value to customers through a combination of extraordinary convenience, instant access, and comprehensive selection as it began to sell books online, as it was the next foundational step in building a sustainable competitive advantage. Major Amazon's difference would be providing greater value to customers through a combination of extraordinary convenience, instant access, and comprehensive selection as it was the next foundational step in building a sustainable competitive advantage. These distinctions would have been enough to give Jeff a competitive advantage, but he had another idea. He made the decision to include a key differentiator: low prices. Amazon would be a good combination of value and low pricing.

c.      Amazon uses the term "points of differentiation" to describe how their product or service differs from that of competitors. These distinguishing qualities serve as incentives for customers to choose your company or product above others. A reduced price might be a differentiator that draws in a larger customer base. A greater price, on the other hand, can serve as a point of differentiation by implying that the offering is more prestigious or premium. Consumers get more bang for their buck with Amazon's products and services. Many buyers are drawn to its appealing product designs.