Answer to Question #287290 in Marketing for Joy

Question

Discuss the Phases in Product Design and Development by using an example of a product or a service.

Answer 1

In this case, I would use the software as my example and the development process includes several phases that may run simultaneously;

1. The discovery phase can be seen as intensive brainstorming before the usual development process. It defines the future product through its specification, architecture, and design, and facilitates the project’s cost estimation.

2. The product development phase follows and goes on according to the established plan, client demands, and incremental analysis. For developers, it is a natural prize to have a step-by-step plan they can hold to. This plan will be helpful for the client as well since it will be possible to study the timeline with all deliverables and deadlines.

3. During the review phase, the team members identify faults or errors and correct them so the product reaches the specifications defined during the discovery phase.

4. The deployment phase is about releasing the product to users. Before releasing it to the actual market, it is possible to play with the product safely and clean up any lingering mistakes that may threaten the product’s success. Upon release, a product that went through a proper discovery phase will be less prone to fail in the market.

5. The maintenance phase is a continuous process that ensures the stability of the product’s quality and reliability. However, as time goes by, the product grows, and the market changes, the requirements, and needs may need to be updated, prompting another discovery phase in a project.