Answer to Question #291299 in Marketing for Rele

Question

The brand value chain shows a company the complete picture of how a brand creates value. Apply the brand value chain to a brand of your choice and end with a SWOT to summarize your analysis

Answer 1

Coca Cola's Value chain consists of its bottling partners and distributors. It is bottling partners manufacture, package, merchandise and distribute the final product to the customers and vending partners. These vending partners then sell the product to the customers.

Coca Cola is one of the most recognizable brands globally. Known for its strong brand image and global presence. Managers can obtain a picture of how each stage in the value chain adds value to the product and accordingly optimize the value chain to obtain better results

1.  Coca Cola has several billion-dollar brands in its portfolio.

2.  Coca Cola creating such a large and successful brand also requires managing the value chain successfully.

3.  A value chain includes all the activities starting from obtaining the raw materials from various sources to the final sales and after sales service. There are several activities in the middle which form the value chain.

4.  Optimization will not just bring efficiency, but it can also generate new sources of competitive advantage.

A Value Line SWOT analysis of The Coca-Cola Company noted strengths such as its globally famous brand name, vast distribution network, and opportunities in emerging markets. However, it also noted weaknesses and threats such as foreign currency fluctuations, growing public interest in healthy beverages, and competition from healthy beverage providers. Its SWOT analysis prompted Value Line to pose some tough questions about Coca-Cola's strategy, but also to note that the company will probably remain a top-tier beverage provider that offered conservative investors a reliable source of income and a bit of capital gains exposure.