Answer to Question #296511 in Marketing for shan

Question

1.    Strategic management is all about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for their organisation. Among all the existing process in an organisation, strategic implementation often considered as the most difficult stage in the strategic management process.

Discuss the statement above as to your opinion. 

Answer 1

Strategic implementation refers to the process of executing plans and strategies. These processes aim to achieve long-term goals within an organization. In other words, it is a technique through which a firm develops. It utilizes and integrates new processes into the structure of an organization. This ensures that the culture, resources, people, and systems all follow the strategies put in place. Strategic implementation can be a driving force for a brand in a competitive market. Before implementation of a new strategy a business/organization needs to identify its mission, vision, values and objectives. This is done by performing research and organizational analysis. This analysis concerns itself with all aspects of a business. Strategic implementation relies on people, resources, structure, systems and culture. These factors form the background for successful strategic implementation.

Before strategic implementation can succeed, organizations need to have implemented a proper structure. This means that different parts of the organization are linked together. Relationships between different positions, roles, and departments are transparent. Employees and leaders need to be committed, determined and efficient to convert purpose into results. Organizations should also allocate resources to training and development for their staff. Strategies rely on the resources being available to implement new systems. Leaders need to provide their teams with specific sets of rules and guidelines so that everyone knows what behaviours are expected of them in light of a new strategy. Implementation can be significantly aided by setting up a reward system. This can encourage the right behaviours. Rewards can be implemented in the form of recognition or benefits within the organization. Also at regular intervals, the strategy should be reviewed. This allows leaders to identify if the implemented strategy remains relevant to the organization. As firms operate in more dynamic environments, changes may occur at any time. It is essential to review and change policies that no longer serve a distinct purpose. Strategies can become misaligned with the brand’s objectives.

Strategic implementation is essential to pushing organizations towards their bigger objectives. To make significant improvements, behaviours and processes need to be universally adopted.