Answer to Question #299381 in Marketing for Binno

Question

What retailers would be considered intratype competitors for a convenience store chain such as 7 Eleven? What firms would be intertype competitors?

Answer 1

When two or more firms compete for the same set of customers then that type of competition is known as Intratype competition. 7-Eleven is a convenience store for food, snacks, hot and cold beverages, gas, financial services, product delivery services etc. Generally, it is open 24 hours a day. Some 7 Eleven intratype competitors include; Taco Bell, Circle K, Alimentation Couche Tard, Stop & Go stores etc.

Taco Bell is an American fast food chain known for its inventive, often whimsical, Mexican-inspired menu items. Circle K is a convenience store that offers food and also a gas station chain offering a wide variety of products for people on the go. Alimentation Couche-Tard Inc. operates a network of 24-hour convenience stores. The Company offers food products, fast-food services, lottery tickets, fuel stations, chemicals, lubricant, automated banking machines, and a variety of other products. Stop & Go operates a chain of convenience stores that operate under the same name. The chain offers fresh food, beverages, including beer and wine, convenience goods such as snacks and candy etc. All these examples are considered as intratype competitors for 7 Eleven since they offer the same products and services.