Answer to Question #304288 in Marketing for Derek Lewis

Question

1. Identify and discuss the BLT tools used by Pepsi and discuss the relative benefits and effectiveness of each tool used.
2. Special attention should be paid to any innovative or disruptive support media that Pepsi uses or has used.
3. What makes them disruptive or different?
4. Discuss how Pepsi's use of support media can be improved to support their current marketing communications campaigns.

Answer 1

PepsiCo has grown its largest brands with innovation like Doritos Xxtra Flamin' Hot Nacho tortilla chips, Pepsi Mango, Cheetos Crunch Pop Mix and Mtn Dew Rise Energy. New brands delivering consumer-centric innovation include Soulboost, Hilo Life, Neon Zebra and Frutly. View slideshow of new products from PepsiCo.