Answer to Question #308160 in Marketing for Sanyo

Question

Now that you have finished ranking your competitors and have looked at the macroenvironment and the impact that these have had on Pretty & Clean, you need to think of a strategy that will allow the company to compete and run efficiently.

There are four levels and types of strategies. Based on the factors in the business environment and your competitors, select a strategy that is most applicable and discuss four ways in which this strategy will allow you to approach the business environment factors and competition effectively. Consider how the generic strategies can be translated into a retail perspective.

Answer 1

1. Determine your customers' problem areas and then address them.
2. Using narration and differentiation, carve out a market niche.
3. Set a price that is competitive.
4. To keep ahead of the competitors, you must change the company.
5. Give excellent client support.