After PUBG Mobile reentered the Indian market in the form of Battlegrounds Mobile India, Byte Dance may be attempting something similar with TikTok. Byte Dance has applied for a new trademark having ‘Tick Tock’ as the wordmark with the Ministry of Commerce & Industry. Suggest a suitable promotion mix for ‘Tick Tock’
1. Byte Dance can use the available internet platform to reach many customers through online advertising.
2. Public relations, the company can use PR such as press in the market to share the developing brand with the audience for the promotion of ‘Tick Tock’
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