Answer to Question #312479 in Marketing for kunal

Question

Italiano is a popular restaurant in the Vile Parle area of Mumbai. The lockdown and subsequent Covid restrictions force the restaurant to shut shop. The owner Mr Ranjeet Sharma is also the main chef of the restaurant decided to start operations from home and use the apps of Zomato and Swiggy to run the place as a cloud kitchen. The business not only survived but became a profitable venture. The recent lifting of restrictions as put Mr Sharma in a quandary, should he now re- rent restaurant space at a very expensive rental value or should he continue to run it as a cloud kitchen. He has approached you, a marketing consultant for advice on devising a plan of action. What would you advise? Create a plan of action for the business. Create a communication plan. Create a consumer outreach plan

Answer 1

A plan of Action for the Business 

The Business plan will involve his team early on, list concrete details for each action, and include a timeline. Mr. Sharma ought to designate resources and establish a follow-up and measurement process. Therefore, Mr. Sharma ought to communicate the plan and keep it alive.

Create a communication plan

The communication plan will identify the purpose of the communication, identify the audience, plan and design the message, and consider the available resources. Mr. Sharma should plan for obstacles and emergencies, and strategize how he will connect with the media and others who can help him spread the message, by creating an action plan.

Create a consumer outreach plan

In creating a consumer outreach plan, Mr. Sharma will define the business goals and objectives, will identify the target consumers, create, package, and distribute the message. That way Mr. Sharma would have established an outreach plan and evaluated it.