Answer to Question #315681 in Marketing for sanju

Question

You are the marketing director for Super max theatre chain. You want to build a footprint

for the chain across India. Before the commercial launch of the service you want a better orientation of consumer expectations

Answer 1

ways to manage your customer expectations before the commercial launch of the service;

Don't be afraid to tell the truth about the service.

Adapt how you speak to your customers.

Go where your customers are going to provide the info and get back feedbacks.

Make sure your customer service team is well prepared.

Be as flexible as possible when determining specifications.

Listen to what your customers are saying.