Answer to Question #318616 in Marketing for KANYINGA

Question

Explain how samsung would have to adapt its promotion strategies at different stages of a new smartphone's product life cycle?

Answer 1

Samsung is recognized as a quality and reliable smartphone manufacturer due to its innovative products. The company manufactures phones according to dynamic customer requirements. The South Korean conglomerate has earned unbelievable fame and profit due to its smartphones. Its smartphones have become a symbol of quality. When it comes to buying an Android phone people prefer to buy Samsung phones. The company isn’t only known for its products but it is famous for its supreme customer services as well. It has a faster customer service so people buy its products. The most powerful and influential aspect of the marketing mix is the product variation. 

Samsung’s marketing strategy focuses on developing new innovative products that are supported by strong branding and promotional campaigns. Mr. Yun initiated a new competitive strategy with the goal of developing and marketing superior products while also building an image of Samsung as a stylish, high-quality brand worthy of a premium price. The objective was to establish a unique position using technical innovation while designing more appeal to a younger generation, as well as upscale customers around the world. Yun argued that to continue to compete on price would eventually be their downfall.