Answer to Question #324605 in Marketing for angel

Question

A popular shampoo brand in the market is "Smooth and fragrant hair day" the brand is positioned as a fragrance shampoo, currently a very desirable attribute to both men and women. However, consumer preferences and priorities change over time. If, example, five years from now, consumers give more importance to the ability of shampoo to make their hair and shiny, how should "smooth and fragrant hair all day" reposition itself in the market?

Answer 1

1. The company should investigate the problem that the product was designed to solve or adjust based on the preferences of the customers. For example, a cleanser designed to leave a scent in the consumers' hair should now focus on how the item may make the hair sparkle.
2. The company should distinguish between the types of customers who will be served by the product. The cleanser manufacturer should research the kind of customers who will use the product frequently.