Answer to Question #334928 in Marketing for Pablo

Question

Helvetica Typeface is a business-to-business (B2B) brand. Propose to the managers of the Helvetica Typeface brand how they could incorporate the following focus areas in developing a strong B2B brand aimed at clients such as graphic designers and corporate brand managers: 2.1 Adopting a corporate brand strategy. (4) 2.2 Framing value perceptions of the brand. (4) 2.3 Adding relevant non-product-related brand associations. (4) 2.4 Finding relevant emotional associations to the brand. (4) 2.5 Leveraging digital techniques and social media marketing.