Answer to Question #337604 in Marketing for Prachi

Question

Italiano is a popular restaurant in the Vile Parle area of Mumbai. The lockdown and

subsequent Covid restrictions force the restaurant to shut shop. The owner Mr Ranjeet

Sharma is also the main chef of the restaurant decided to start operations from home and use the apps of Zomato and Swiggy to run the place as a cloud kitchen. The business not

only survived but became a profitable venture. The recent lifting of restrictions as put Mr

Sharma in a quandary, should he now re- rent restaurant space at a very expensive rental

value or should he continue to run it as a cloud kitchen. He has approached you, a

marketing consultant for advice on devising a plan of action. What would you advise?

Create a plan of action for the business. Create a communication plan. Create a consumer

outreach plan.