Answer to Question #341392 in Marketing for Kay

Question

Mr. Kobus is the CEO of United Welders (pty) LTD. The company does welding Jobs around the city of Pretoria. He is concerned about how the welding process is environmental unfriendly. Thus he calls Mr Zungu the COO to express this concern. Therefore, he suggested diffusion welding which is more eco-friendly. The CEO then instructed the COO to inform employees about the change he is about to implement in the company. The COO informed the Employees on this suggestion. However most employees do not understand the concept ‘Diffusion welding’ thus they trying to share information with each other regarding this concepts and they have suggested that they need training/ workshop on this. They have asked the COO to take this to the CEO. During lunch breaks some Lower level employees with no formal education have uttered that ‘this is too complicated for them’ Question 1 From the above scenario, Identify and explain each applicable communication channel. Give examples from the scenario