Marketing Answers

1. Assume you are producing and selling leather shoes. Customers complain the lack of creativity, consistency, uniformity and quality in your product.

a) Explain how you segment, target the market and position the product.

b) Develop the marketing mix strategies (include product, price, place and promotion strategy)

2. Assess the marketing philosophy of commercial banks in Ethiopia. Which of the philosophies discussed do you think is adapted by the bank? Substantiate your answer with clear evidence. What the company should to appeal to the customers?

3. Identify and briefly describe four trends in the macro/marketing environment that will have or recently had an influence on the selected industry. For each of the trends you have to:

a) Briefly explain the trend.

b) Describe the impact of trend on the selected industry.

c) Highlight the implication that the trend has on the marketers in the chosen industry.

Italiano is a popular restaurant in the Vile Parle area of Mumbai. The lockdown and subsequent Covid restrictions force the restaurant to shut shop. The owner Mr Ranjeet Sharma is also the main chef of the restaurant decided to start operations from home and use the apps of Zomato and Swiggy to run the place as a cloud kitchen. The business not only survived but became a profitable venture. The recent lifting of restrictions as put Mr Sharma in a quandary, should he now re- rent restaurant space at a very expensive rental value or should he continue to run it as a cloud kitchen. He has approached you, a marketing consultant for advice on devising a plan of action. What would you advise? Create a plan of action for the business. Create a communication plan. Create a consumer outreach plan.

What was the best service experience that you have ever had? Write it

down and state some of the reasons why you felt this way about it.

Q1. Italiano is a popular restaurant in the Vile Parle area of Mumbai. The lockdown and subsequent Covid restrictions force the restaurant to shut shop. The owner Mr. Ranjeet Sharma is also the main chef of the restaurant decided to start operations from home and use the apps of Zomato and Swiggy to run the place as a cloud kitchen. The business not only survived but became a profitable venture. The recent lifting of restrictions has put Mr. Sharma in a quandary, should he now re-rent restaurant space at a very expensive rental value or should he continue to run it as a cloud kitchen. He has approached you, a marketing consultant for advice on devising a plan of action. What would you advise? Create a plan of action for the business. Create a communication plan. Create a consumer outreach plan.(10 Marks) 

I.                

Output

AFC, $

AVC, $

1

50.00

100.00

2

25.00

80.00

3

16.67

66.67

4

12.50

65.00

5

10.00

68.00

6

8.37

73.33

7

7.14

80.00

8

6.25

87.50

Answer the following questions:

a. What is the firm's fixed cost?

You are the marketing director of Football Federation of India. Soccer as a sport although

very interesting is not a popular audience sport in India How would you generate

consumer interest in Football? Create a marketing plan for making Football as a consumer spot using the marketing mix principles.

Mr. Kobus is the CEO of United Welders (pty) LTD. The company does welding Jobs around the city of Pretoria. He is concerned about how the welding process is environmental unfriendly. Thus he calls Mr Zungu the COO to express this concern. Therefore, he suggested diffusion welding which is more eco-friendly. The CEO then instructed the COO to inform employees about the change he is about to implement in the company. The COO informed the Employees on this suggestion. However most employees do not understand the concept ‘Diffusion welding’ thus they trying to share information with each other regarding this concepts and they have suggested that they need training/ workshop on this. They have asked the COO to take this to the CEO. During lunch breaks some Lower level employees with no formal education have uttered that ‘this is too complicated for them’ Question 1 From the above scenario, Identify and explain each applicable communication channel. Give examples from the scenario

Marketing mix principles to make football a consumer sport

Can you identify three key problems of Kingfisher that can affect their reputation and

performance in the future and make a suggestion on how to prevent or

eliminate those problems for their future?

K'

1.What do you suggest of the Kingfisher’s way to develop on how to handle

their people using the Stakeholders and Shareholders Models?