Marketing Answers

The new marketing strategy of Steel Tubes Limited (STL) focuses on selling CEW (cold drawn electric welded) tubes more than ERW (Electric Resistance Welded) tubes. This marketing strategy was implemented to address very low profits of the company and improve profitability. Recommend an appropriate sales quota system and substantiate your recommendation.

The new marketing strategy of Steel Tubes Limited (STL) focuses on selling CEW (cold drawn electric welded) tubes more than ERW (Electric Resistance Welded) tubes. This marketing strategy was implemented to address very low profits of the company and improve profitability. Recommend an appropriate sales quota system and substantiate your recommendation

Reliance Industries Limited is a Fortune 500 company and the largest private sector

corporation in India.

RIL, have evolved from being a textiles and polyester company to an integrated player

across energy, materials, retail, entertainment and digital services. In each of these

areas, they are committed to innovation-led, exponential growth. It’s clearly evident

that RIL has adopted parenting strategy. Discuss the concept of corporate parenting.

Discuss the analytical steps which are crucial in developing corporate parent strategy.

Conclude how Corporate parenting or parenting strategy is more beneficial when

compared against portfolio based corporate strategy

Critically distinguish the e-CRM strategies that Yunnan Lucky Air should implement in order to gain competitive over their rivals

“A business should ensure and maintain effective relationship and communication

between its warehouse and various departments to achieve high level of customer

service.”

Explain the above statement in detail. Use practical examples to support your answer.

Write a complaint letter to the Director of Consumer Grievance Redressal Cell based on

the facts given below:

You are Jass Javvy. You bought a Kitchen Aid stand mixer from Flipkart on 1 January

2022 for an amount of Rs.40,000. This included delivery and 40-day money-back offer

As the stand mixer did not perform satisfactorily you decide to return it to Flipkart and

send it back on 5th January. You call the company every week and the representative

inform you over phone that the transportation and handling charges as well as money

equivalent to the price of the mixer, would be credited to your account. On 15th March

you receive a statement for your credit card and to your dismay you find that no credit

has been applied to your account for the mixer, its transportation and handling charges

You are dissatisfied and decide to write a complaint letter

a. What is the appropriate ‘tone’ of a letter of claim? How will the tone affect the manner

How do the international strategies affect the trade-offs managers must make between local responsiveness and global efficiency?

You are the marketing director for Super max theatre chain. You want to build a footprint for the chain across India. Before the commercial launch of the service you want a better orientation of consumer expectations. a. Plan a research program with clearly defined target groups, geographies, demographics you shall plan your research project. (5 Marks) b. Create a 10-question survey questionnaire. 

You are the marketing director of Football Federation of India. Soccer as a sport although very interesting is not a popular audience sport in India. How would you generate consumer interest in Football? Create a marketing plan for making Football as a consumer sport using the marketing mix principles.

Rashmi Dhar, manufacturer, and seller of ‘Kashmiri- kahwa’ through E-commers

websites. She wanted to know the effect of her spending in advertisement of ‘Kahwa’

Part 1) Define dependent and independent variables

Part 2) Write regression model equation only.

Part 3) Run regression analysis in EXCEL

Part 4) Write the Interpretation of Regression statistics-table, ANOVA- table.

Write an interpretation (by referring P-value/ t-stat) on significant effect of independent variables on sales. 

Sales of Kahwa (in INR)- 55328, 56251, 57126, 58739, 66984, 70676, 73206, 80571, 93168, 99432

Spending in advertise (in INR)- 5512, 8337, 8788, 8828, 9050, 10150, 11236,12538, 13161,13448

number of sales representatives (person)- 1, 1, 4, 5, 5, 7, 8, 8, 8, 9

customer-satisfaction ratings (1=highly dissatisfied to 5 = highly satisfied)- 1, 1, 1, 1, 2, 2, 2, 3, 3, 4