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How were the opportunities of Airtasker by Tim Fung recognised, evaluated and exploited ?




You are the marketing director of Football Federation of India. Soccer as a sport although very interesting is not a popular audience sport in India. How would you generate consumer interest in Football? Create a marketing plan for making Football as a consumer sport using the marketing mix principles. 


You’ve been recently appointed as Marketing Manager at a well-established cosmetic company. As part of your responsibility you are required to suggest a marketing mix for the launch of a new perfume targeted at the luxury end of the cosmetic market?   


 You’ve been recently appointed as Marketing Manager at a well-established cosmetic company. As part of your responsibility you are required to suggest a marketing mix for the launch of a new perfume targeted at the luxury end of the cosmetic market?


If you are to establish your own business in the future, what have you observed in your community or in other places that you've gone to that can be prospects of the products being bought or patronized which are not yet offered on your locality?​

You are the marketing director of Football Federation of India. Soccer as a sport although very interesting is not a popular audience sport in India. How would you generate consumer interest in Football? Create a marketing plan for making Football as a consumer sport using the marketing mix principles. 


Helvetica Typeface is a business-to-business (B2B) brand. Propose to the managers of the Helvetica Typeface brand how they could incorporate the following focus areas in developing a strong B2B brand aimed at clients such as graphic designers and corporate brand managers: 2.1 Adopting a corporate brand strategy. (4) 2.2 Framing value perceptions of the brand. (4) 2.3 Adding relevant non-product-related brand associations. (4) 2.4 Finding relevant emotional associations to the brand. (4) 2.5 Leveraging digital techniques and social media marketing.


You are the marketing director of Football Federation of India. Soccer as a sport although very interesting is not a popular audience sport in India. How would you generate consumer interest in Football ? Create a marketing plan for making Football as a consumer sport using the marketing mix principles.


Jose and "C" Insurance Company agreed on an accident clause whereby the Insurance Company will pay any victim of Jose thru accidents. Jose later accidentally ran over Maria. Maria asked for the payment of the insurance contract. hence under the principle of Mutuality of Contracts, she cannot ask for any payment from the insurance. Is Jose correct? Explain.


1). Company B has introduced a Contract of Employment with its employees, it stated therein that the Employees will not receive a midyear and yearned and that to lessen the expenses of the Company, the employees will only receive a salary lower than that prescribed by law. The company presented these provisions in accordance with the principle of the Freedom of Contract Clause. Is the contract valid? Explain.


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