Marketing Answers

1.    Identify the players & their various functions and discuss that how ERP solution can integrating SCM, CRM, and ERP help improve business operations.

According to Lord Keynes “Given market prices, investors driven by the speculative motive, would trade on forecasts of the future market price of stocks, rather than stocks’ intrinsic values.” As a security analyst:

a. Comment on the given statement 

b. Given this statement, why do we need fundamental analysis?

You are the marketing director for magic automobiles, your company makes petrol and diesel passenger cars. Your company is launching a new EV car. Before the commercial launch of the product, you want to embark on a research project.

a. As the marketing director plan a research program with clearly defined target groups, geographies, demographics. Give reasons for your selections

The Pandemic is over and movie theatres are opening again. You are the manager of Alfa theatre in your city Create a marketing plan. Create a communication plan. Which methods would you adopt to reach out to your target audience

3. The sales of a large toy store chain, “Toys4All”, have been falling since the past 6 months. They have on-the-ground stores across major metros in India but no ecommerce presence. They now face competition, both from neighborhood stores as well as growing number of ecommerce stores. Their target customer base are parents with young children between the age of 3-12 years. They are technology savvy and enjoy choice with value for money. The company is hence finding it difficult to retain customers and build loyalty. The CMO (chief marketing officer) has kicked off a project and appointed you as a consultant to improve current on-the-ground experience and launch a new online experience that will enable ecommerce sales. a. You have been asked to help them better empathize and understand their customers. What are the deliverables you will produce to document this understanding? Describe the content and purpose of these deliverables with short examples

One of your clients wants to apply for a Home Loan in the next 12 to 18 months. Few months back the client had lost his job during the COVID-19 pandemic and delayed his credit card payments. The client is worried that this may impact his credit score maintained by Credit Bureaus. Suggest a roadmap to your client to improve his credit score.

One of your clients wants to apply for a Home Loan in the next 12 to 18 months. Few months back the client had lost his job during the COVID-19 pandemic and delayed his credit card payments. The client is worried that this may impact his credit score maintained by Credit Bureaus. Suggest a roadmap to your client to improve his credit score.       

Italiano is a popular restaurant in the vile parle area of mumbai. the lockdown and subsequent covid restrictions force the restaurant to shut shop. the owner mr ranjeet sharma is also the main chef of the restaurant decided to start operations from home and business not only survived but became a profitable venture. the recent lifting of restrictions as put mr sharma use the apps of zomato and swiggy to run the place as a cloud kitchen. the in a quandary, should he now re- rent restaurant space at a very expensive rental value or should he continue to run it as a cloud kitchen. he has approached you, a marketing consultant for advice on devising a plan of action. what would you advise? create a plan of action for the business. create a communication plan. create a consumer outreach plan.

A professional to her students that “the purpose of management course is to teach students about management, not to teach them to be managers.’ Do you agree or disagree with this statement?

1. Italiano is a popular restaurant in the Vile Parle area of Mumbai. The lockdown and subsequent Covid restrictions force the restaurant to shut shop. The owner Mr Ranjeet Sharma is also the main chef of the restaurant decided to start operations from home anduse the apps of Zomato and Swiggy to run the place as a cloud kitchen. The business not only survived but became a profitable venture. The recent lifting of restrictions as put Mr Sharma in a quandary, should he now re- rent restaurant space at a very expensive rental value or should he continue to run it as a cloud kitchen. He has approached you, a marketing consultant for advice on devising a plan of action. What would you advise? Create a plan of action for the business. Create a communication plan. Create a consumer outreach plan.