Marketing Answers

   In your opinion, which segmentation strategy is adopted by Kia Motors?

CASE STUDY: HEWLETT PACKARD

Background of the study (Relevant Facts)

a. Set the scene: background information, relevant case facts and most important issues in the case.

It is it possible for a product with no distinct differentiating feature to be successful in the market?

What advantages can a convenience store chain, such as 7 eleven, have over

traditional sari-sari stores?

Explain why fine dining establishments must have very high markups over the cost of

their foods. Is it possible to be a low-priced fine dining establishment?

Many products are now being sold online because of the global pandemic (COVID-19). Name three products that you believe should never be bought online but in a real store. Explain why.

When you think of a great service for a restaurant, what are some of the things that you expect?

What was the best service experience that you have ever had? Write it down and state some of the reasons why you felt this way about it.

LT India Ltd has the following capital structure, which it considers optimal:

Debt 35%

Equity shares 65%

Total 100%

Applicable tax rate for the company is 25%. Risk free rate of return is 6%, average equity market investment has expected rate of return of 12%. The company’s beta is 1.10. Debt will bear an interest rate of 9% p.a.

Calculate

a. component cost of debt and equity shares assuming that the company does not issue any additional equity shares. (5 Marks)

b. Weighted Average Cost of Capital (WACC).(5 Marks)

HEWLETT PACKARD (COMPANY)

*Background of the study (Relevant Facts)

a. Set the scene: background information, relevant case facts and most important issues in the case.