Marketing Answers

1.    A popular shampoo brand in the market is “Smooth and Fragrant Hair All Day”. The brand is position as a fragrance shampoo,currently a very desirable attribute to both men and women. However, consumer preferences and priorities change over time. If for example, five years from now, consumers give more importance to the ability of shampoo to make their hair soft and shiny, how should “Smooth and Fragrant Hair All Day” reposition itself in the market?

Identify a new business that has emerged in your community or online in the oast few tears

Define and briefly explain the term ‘Service Design’. What are the various approaches that

organizations adopt to implement ‘Service Design’? Explain with examples for approach from

setups like Banking or a Healthcare setup (choose any one reference of your own choice)

Discuss the product lifecycle phase which the CBD oil market is in currently within the South African market?

And why it is in that phase?

Imagine you started your own taxi business in Toronto. The average customer takes approximately 3 rides and spends $70 a month. For each ride, 50% of the fare goes to the driver, and $2 goes to the administrative and maintenance costs. Assuming 36% of riders find alternative travel arrangements and don’t use the taxi company the following year and the discount rate is 3% per year. What is the CLV?

The answer is $865.54

Can you show me how to get that answer please

The Sneaker Shack offers various purchase options through their physical store and online. Considering this, complete the following table by identifying which pricing strategy (i.e. cost / value-based / competition based pricing) would be best for the specific example given (1 mark each) and provide a motivation for your answer (1 mark each).

(8) Example Identify whether cost / value-based or competition based pricing is used (4x1) Motivation for decision of pricing strategy (4x1) 1.2.1 The classic clean option where a customer brings shoes to The Sneaker Shack 1.2.2 Extra R70 to have same day cleaning and delivery of shoes 1.2.3 Pricing the Deep clean option based on what Levingers are pricing to clean shoes 1.2.4 Pricing of the “pick-up and delivery” option purchased online

.1 In order to be successful, The Sneaker Shack must work closely with a number of channel members in their value chain. These channel members include the suppliers of the cleaning materials (Econo Clean SA) and the delivery drivers. Considering this, provide an example of each of the following to ensure that transactions are completed (1 mark each). 

3.3 Visit The Sneaker Shack website (https://thesneakershack.co.za) and analyse the site

according to the seven (7) C’s of designing an effective website (1 mark each). (In your

answer, provide specific examples of what you can (or can’t) see on the site to analyse

the site). (7)

3.3 Context:

Content:

Community:

Customisation:

Communication:

Connection:

Commerce:

strategy applied by kia motors

Define democracy and totalitarianism