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Question 1 (Marks: 35)
The internet and other ICTs have played a key role in transforming business. Write a report
analysing the impact of the internet and ICT on Disney World’s business. Use the theory in your
textbook and conduct further research to develop your answer. Refer to the following elements in
your report:
• How the digital economy, including m-commerce, has enabled Disney World to
transform its business.
(10)
• How Disney World has used MagicBands as part of an enterprise system (ES) to
exploit ICT.
(10)
• How the Internet and related technologies, as disruptive technologies, have
assisted Disney World in improving customer experiences.
(10)
Criteria Points for Consideration
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