Alex Technologies Pvt. Ltd. is one of the top players dealing in software products and solutions in India. The company now intends to launch a range of computer accessories and plans to market it by opening its own retail outlets. So, the board of directors of the company is planning to raise fresh capital by issuing shares in the primary market. In context of the above case, you are required to help the board of directors with various techniques of issuing shares in the primary market to raise fresh capital for the required purpose.
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