You are the Senior Sales representative for Cummins Ghana Limited, a company that deals in Generators in Ghana. The recent upsurge in electricity fluctuation (Dumsor) has created some sales opportunities for your company to sell your generators to some companies in Accra in order to continue their operations smoothly. As the senior sales rep. for the Greater Accra region, demonstrate to your newly recruited sales executives on the buying processes of businesses and how they can succeed in selling the generators to one of the businesses who are purchasing a generator for the first time (20 Marks)
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