Answer to Question #290650 in Web Development for Nishi

Question

Explain briefly what is the search engine customization.

Answer 1

Briefly, the search engine elements that are customizable:

• The search box and results page will have the theme and styling of the website.
• Usage of search features such as refinements, autocomplete and promotions to enhance the users search experience.
• The search engine is linked with robots/crawlers snalytics to understand the users’ behavior better. For instance as ‘Google’, ‘MSN Search’ or a ‘Yahoo Search’ and etc. 

In addition, you have the ability to customize the way search results are presented, allowing you to change the way pages are ranked, focusing on specific pages rather than others. You can also create query refiners for custom search results that appear above those results by creating refinement labels for websites.