Answer to Question #308165 in Psychology for V Ngobeni

Question

Differentiate between public information and public communication campaign

Answer 1

Public communication campaign aims at directing effort towards influencing the behavior and informing a society or individuals within a specified time by using well-planned communication methods. It includes composing a message through available means targeting gain of commercial benefit of the society or individual. On the other hand, the marketing information campaign is an effort of marketing that aims at ensuring a problem is recognized by using messaging, media, and planned communication tactics. Many people are targeted by these campaigns over a determined time in the endeavor to realize predetermined goals or specific outcomes.