Question 1
Identify and explain the three dominant approaches in public relations research. [6 Marks]
Question 2
Identify and explain the seven steps in the qualitative/quantitative research process as outlined by Neuman (2011:15). [14 Marks]
Question 3
The purpose of sampling is to allow the researcher to choose elements from the population that are representative of the total population (Babbie & Mouton, 2010; Neuman, 2011). As a researcher, you want to choose an accurate, representative sample from a population. Identify and discuss the four methods of probability sampling.[12 Marks]
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