Answer to Question #262011 in Sociology for Nkululeko

Question

• Describe and apply the following theoretical explanations (e.g. hypodermic syringe model, inoculation model, two-step flow model) of the relationship between the media and its audiences and how it manifested during the pandemic: (about 100-200 words).

Answer 1

The two-step flow theory of communications is crucial in public relations, because of the influence it has on big audiences. If media or public relations specialists send out information in the hopes of building a specific message for a specific audience, and opinion leaders drastically alter that information, the message's impact is likewise changed. During the epidemic, this notion influenced how public relations professionals interacted with audiences in a variety of ways. Messages must now appeal to and be supported by influential members of certain audiences. This is a vital stage in reaching your target that public relations experts must not miss.

These thought leaders must be used as crucial "word of mouth" marketers by public relations experts, especially on social media platforms like Twitter. Although an opinion leader in the conventional sense is someone who is close to and linked to a particular group, it can also be someone with a large following, such as a blogger or celebrity. When people believe they can trust someone, they are more likely to buy a product or listen to their advice. Celebrities can also engage in real-time interactions with fans on Twitter, which are initiated by them rather than someone working for them.