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{"ops":[{"insert":"12. The Central Publishing Company is about to publish its first reference book in mana-"},{"insert":"\n"},{"insert":""},{"insert":"\n"},{"insert":"gerial economics. It is now in the process of estimating costs. It expects to produce "},{"insert":"\n"},{"insert":""},{"insert":"\n"},{"insert":"10,000 copies during its first year. The following costs have been estimated to correspond "},{"insert":"\n"},{"insert":""},{"insert":"\n"},{"insert":"to the expected copies."},{"insert":"\n"},{"insert":""},{"insert":"\n"},{"insert":"a. Paper stock $8,000"},{"insert":"\n"},{"insert":""},{"insert":"\n"},{"insert":"b. Typesetting $15,000"},{"insert":"\n"},{"insert":""},{"insert":"\n"},{"insert":"c. Printing $50,000"},{"insert":"\n"},{"insert":""},{"insert":"\n"},{"insert":"d. Art (including graphs) $9,000"},{"insert":"\n"},{"insert":""},{"insert":"\n"},{"insert":"e. Editing $20,000"},{"insert":"\n"},{"insert":""},{"insert":"\n"},{"insert":"f. Reviews $3,000"},{"insert":"\n"},{"insert":""},{"insert":"\n"},{"insert":"g. Promotion and advertising $12,000"},{"insert":"\n"},{"insert":""},{"insert":"\n"},{"insert":"h. Binding $22,000"},{"insert":"\n"},{"insert":""},{"insert":"\n"},{"insert":"i. Shipping $10,000"},{"insert":"\n"},{"insert":""},{"insert":"\n"},{"insert":"In addition to the preceding costs, it expects to pay the authors a 13 percent royalty and "},{"insert":"\n"},{"insert":""},{"insert":"\n"},{"insert":"its salespeople a 3 percent commission. These percentages will be based on the publisher\u2019s "},{"insert":"\n"},{"insert":""},{"insert":"\n"},{"insert":"price of $48 per book."},{"insert":"\n"}]}
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