As a manager of an organisation, you may be involved in strategic planning for your
organisation. As strategic planning is an important process that sets the strategic goals of the
organisation, managers have to carry out comprehensive analysis and evaluation of the
organisation’s External Opportunities and Threats (EOT), and the organisation’s Internal
Strengths and Weaknesses (ISW).
Propose the types of analysis and information that you need to carry out your organisation’s
EOT and ISW
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