Answer to Question #268925 in Marketing for Riya

Question

Kia Motors announced that it has opened its first digital showroom in India, moving towards providing digitized services to its customers.

The showroom is located in Prabhadevi which is one of the busiest hubs of Mumbai and is equipped with 3D configurators with a digital catalogue, a Heritage Wall, Digital Spec Boards and a media wall.

The showroom is designed to display Kia’s current product portfolio with 3D configuration. The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars and witness their intricate details.

a. ‘The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars.’ Based on this statement explain which type of targeting strategies is initiated by Kia Motors. Justify your reason.

b. In your opinion, which segmentation strategy is adopted by Kia Motors?

Answer 1

Kia Motors Company's slang word is "the strength to surprise." It was appealing to regular employees because it presented a concise, detailed, and meaningful explanation that unquestionably drove all of its objectives. Even though many European organizations have abandoned engraving in India, it has long been seen as difficult work. Certain companies, such as Maruti Suzuki and Toyota, have found a way to overcome this barrier and retain market supremacy in India. The marketing strategy focuses on commercial effectiveness, identifying a company's most lucrative segments and then constructing a marketing mix and product positioning plan for each. This is useful for developing marketing communications strategies because it helps marketers prioritize propositions and then produce and deliver personalized and relevant messages to interact with diverse audiences. The phases in the funnel include market segmentation, market targeting, and product positioning.