Answer to Question #280363 in Marketing for Sumaya

Question

Pfizer inc's covid 19 vaccine has become the worlds vaccination of choice. From Latin American to middle east countries have lined up for the jab. If you are in charge of determining the price of the vaccine discuss the steps involved

Answer 1

The following are steps to determine a vaccine's price. There is need to conduct target population analysis, competitors mapping and alternatives. I will then

Come up with a vaccine target product. I will quantify the vaccine's increment value and determine vaccine's positioning.Additionally, it is essential to estimate the value of the price demand and account for legal price fee before setting price objectives.