Answer to Question #287468 in Marketing for kojo

Question

Which environmental force did Unibic use in segmenting its market? What is this force about?

Answer 1

Unibic used Demographical environmental force in segmenting the market. This force means the study of people and targeting them according to different factors such as age, income, gender, attitude etc. Unibic used this force to segment people from a large population and then target them separately with different type of cookies which they would like.